Clicks, latest six months
1,231March to August 2026, from 890 in the first six full months, June to November 2025. Up 38%.
890 clicks. Then 1,231. Six months against six.
Softlinx sells cloud and secure fax software to healthcare and enterprise buyers, in a category full of established names. Across fifteen months of Search Console data, clicks rose 38% half on half, and monthly impressions have more than tripled since October 2025. Here is every month of it, including the month Google changed how it counts.
Where it started
Seen, but rarely clicked
In June 2025, the first full month in the record, softlinx.com averaged position 40.1. That is page four. Search Console recorded 71,213 impressions and 164 clicks. Part of that page-four reading came from how Google counted impressions at the time, which changed in September 2025, so wherever it matters we compare like with like.
The verified starting point
The search baseline
- Avg position, Jun 2025
- 40.1
- Clicks, Jun 2025
- 164
- Impressions, Jun 2025
- 71,213
- Clicks, Jun – Nov 2025
- 890
- Best month of 2025, Sept
- 166
- Seen, rarely clicked.71,213 impressions turned into 164 clicks in June 2025. A click-through rate of 0.23% means the site was showing up, but almost never where a buyer would choose it.
- Ranking too deep to earn a click.At an average position of 40.1, most of those appearances sat far below the first page.
- A crowded category.Softlinx competes with eFax, OpenText, RingCentral, Esker, Documo, SRFax, Concord and etherFAX for the same buyers.
- The yardstick moved mid-record.In mid-September 2025 Google stopped serving 100 results per page. In the week of 1 September, softlinx.com had 18,656 impressions at position 42.1. In the week of 15 September it had 6,530 at position 20.2, with clicks barely moving, 43 then 37. We treat that as a reporting change, not a result.
The result
Fifteen months, six numbers
Every figure comes from Google Search Console for softlinx.com. Where Google’s September 2025 counting change would flatter a comparison, we compare like with like. Nothing modelled, nothing extrapolated.
01 / 06
Impressions per month
78,867August 2026, from 22,494 in October 2025, the first full month after Google’s change
Average position
14.3March to August 2026, from 24.8 in October 2025 to January 2026
Clicks, June to August
637in 2026, from 455 in the same three months of 2025
Months above 2025’s best
8 of 8every full month of 2026 beat September 2025’s 166 clicks
Fifteen-month total
2,668clicks, from 1,013,715 impressions
The month it turned
Position improved while impressions grew
Average position was 25.3 in January 2026. By March it was 13.8, and impressions rose from 65,431 to 93,767 over the same months. A better position on more impressions is not a counting quirk. It coincided with the first alternatives pages going live, and it has held between 13.5 and 15.0 every month since.
Alternatives live
January 2026
25.3March 2026
13.8Month by month
The full arc
Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.
Clicks per month
May 2025 holds 12 days of data. September 2026 holds 19. Both are marked.
Aug 26: 197 clicks, 78,867 impressions, position 15.0.
Sep 26: 15219 days of data, to 19 September. Kept off the monthly line because it is not a full month.
Average position
Lower is better, so this axis is inverted. Most of the September 2025 jump is Google’s counting change, not ranking. December 2025 got worse before it got better.
Aug 26: position 15.0, 78,867 impressions and 197 clicks.
Sep 26: 12.719 days of data. Shown here for completeness, not joined to the monthly line.
Search footprint
From 84,017 impressions to 246,718
Clicks are the outcome. The search footprint widened alongside them. This compares the first 90 days after Google’s September 2025 change against the most recent 90, so both windows are counted the same way.
Impressions per 90 days
84K247K
First 90 days on the current counting basis compared with the most recent 90 days in Search Console.
Average position
22.6→14.3
Impressions per day
934→2,741
Clicks per 90 days
451→655
A separate unit from impressions: clicks recorded inside each 90-day window.
First 90 days: 15 September to 13 December 2025. Most recent 90: 22 June to 19 September 2026. Keyword-level counts were not available for this property, so this section measures the footprint in impressions rather than ranking keywords.
AI assistants
Visits from AI assistants
Google Analytics began reporting an AI Assistant channel in mid-2026. The numbers are small, so here are the counts, not percentages. Every window below is 28 days.
AI assistant sessions per 28 days
116
9 July to 5 August 2026 compared with 6 August to 2 September 2026, in GA4.
Engaged sessions
1→6
New users from AI
1→3
Earlier 28-day windows
0→1→1
Sessions: 21 May to 17 June, 18 June to 15 July, 16 July to 12 August 2026.
Source: GA4 traffic acquisition for softlinx.com, session channel “AI Assistant”, and user acquisition by first channel. The 16 July to 12 August window overlaps the latest one by seven days. Exports covering 19 November 2025 to 10 May 2026 have no AI Assistant row, because the channel did not exist yet, so there is no earlier comparison.
The website
See the site behind the numbers
Every result in this case study was measured on softlinx.com. This is its homepage on desktop and on a phone.
The work
Healthcare content first. Then the comparison pages.
Taken from our project records and monthly reports.
Oct 2025 – Jan 2026
Content for healthcare buyers
- HIPAA-compliant fax service page
- Specialty pages for dermatology, cardiology, orthopedic and chiropractic practices
- Articles on cloud fax APIs, bulk and broadcast faxing, and fax workflow automation
- Articles on HIPAA-safe faxing, high-volume healthcare faxing, fax errors and the hidden costs of traditional fax
- First alternatives pages: eFax, Esker and Concord
25.3 → 13.8average position, January to March 2026, while impressions rose from 65,431 to 93,767
Mar – Aug 2026
Comparison and audience pages
- Healthcare keyword research across compliance, workflow, cost and EHR integration themes
- Alternatives pages extended to OpenText, RingCentral and Documo
- Five head-to-head pages: Softlinx vs eFax, Concord, SRFax, etherFAX and OpenText
- Five audience pages: resellers, integrators, health-tech platforms, payers and MSOs
- A 28-day report across Search Console, GA4 and AI citations
455 → 637clicks, June to August 2025 against the same three months of 2026
The full record
Month by month
Every month of the record, with its real numbers. Every full month of 2026 recorded more clicks than the best month of 2025.
| Month | Clicks | Impressions | Avg position |
|---|---|---|---|
| May 25 12 days | 68 | 29,033 | 40.2 |
| Jun 25 | 164 | 71,213 | 40.1 |
| Jul 25 | 151 | 73,255 | 38.9 |
| Aug 25 | 140 | 62,993 | 41.3 |
| Sep 25 Google change | 166 | 42,259 | 33.6 |
| Oct 25 | 148 | 22,494 | 19.4 |
| Nov 25 | 121 | 28,853 | 23.1 |
| Dec 25 Dip | 163 | 47,858 | 27.8 |
| Jan 26 | 191 | 65,431 | 25.3 |
| Feb 26 | 193 | 83,107 | 16.2 |
| Mar 26 | 231 | 93,767 | 13.8 |
| Apr 26 | 186 | 70,318 | 14.2 |
| May 26 | 177 | 92,084 | 14.6 |
| Jun 26 | 194 | 91,632 | 13.5 |
| Jul 26 | 246 | 89,584 | 14.9 |
| Aug 26 | 197 | 78,867 | 15.0 |
| Sep 26 19 days | 152 | 45,125 | 12.7 |
Google stopped serving 100 results per page in mid-September 2025. Impressions and average position before that point are not directly comparable with the months after it. Clicks were not affected in the same way.
What it added up to
From 890 clicks to 1,231, with every month accounted for
More clicks, held all year
Every full month of 2026 recorded more clicks than the best month of 2025. The lowest, May 2026, had 177. The 2025 high was 166.
Seen far more, on the same yardstick
Monthly impressions went from 22,494 in October 2025 to 78,867 in August 2026, both counted after Google’s September 2025 change. The peak was 93,767 in March.
Higher in the results, and staying there
Average position has sat between 13.5 and 15.0 every month from March to August 2026. The shift from 25.3 in January coincided with the first alternatives pages. The timing is the signal here, not a claim of causation.
Measured the whole way
Every figure here comes from Google Search Console or Google Analytics, for every month on record, including the month Google changed how it counts. No modelling, no projections.
