Clicks per month
322July 2026, from 208 in May 2026, the first full month
208 clicks in May. 322 in July. Four months.
Guernsey Med Spa is a medical aesthetics clinic in Guernsey, in the Channel Islands, offering face, body, hair and injectable treatments alongside a skincare range. Our keyword plan for the site is dated 23 April 2026. From May 2026, the first full month in the window, to July, monthly Google clicks went from 208 to 322. By August, impressions had grown from 3,707 a month to 19,571. Here is every month from 22 April to 31 August 2026.
Where it started
A small footprint, led by the clinic’s name
In May 2026, the first full month in the window, guernseymedispa.com earned 208 clicks from 3,707 impressions at an average position of 15.1. Almost half the clicks tied to a keyword came from people searching for the clinic by name. The keyword baseline below uses the same month, 1 to 31 May 2026.
The verified starting point
The search baseline
- Clicks, May 2026
- 208
- Impressions, May 2026
- 3,707
- Avg position, May 2026
- 15.1
- Keywords ranking, May 2026
- 233
- Top 3 keywords, May 2026
- 22
- The name did much of the work.Of 71 clicks in May that Search Console tied to a keyword, 34 came from two searches for the clinic’s name: “guernsey medispa” with 27 and “medispa guernsey” with 7.
- A narrow footprint.In May, 233 queries returned the site anywhere in search, 98 of them on page one and 22 in the top three.
- Few pages answering treatment questions.The site inventory in our records lists 38 URLs: the homepage, five treatment hubs, nine blog posts, a shop and supporting pages.
- One post doing the explaining.In May, a single post on a planned topic, RF microneedling against regular microneedling, was the leading site page for any keyword in the data.
The result
Four months, six numbers
Every figure comes from Google Search Console for guernseymedispa.com, with keyword counts taken from the same data via Ahrefs. Nothing modelled, nothing extrapolated.
01 / 06
Impressions per month
19,571August 2026, from 3,707 in May 2026
Keywords in the top 3
738August 2026, from 22 in May 2026
Keywords on page one
1,153August 2026, from 98 in May 2026
Average position
10.9August 2026, from 15.1 in May 2026. Lower is better
Summer clicks, year on year
854June to August 2026, from 760 in June to August 2025
The months it moved
Clicks up 55% in two months
June added 63 clicks on May, and July another 51, reaching 322, the highest month in the window and 22% above the 263 of July 2025. Impressions rose by two-thirds in June and doubled in July. In August, clicks were 261, still a quarter above May, and impressions rose again to 19,571.
First full month
May 2026 clicks
208July 2026 clicks
322Month by month
The full arc
Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.
Clicks per month
April 2026 holds 9 days of data, from 22 April. It is marked with a dashed outline.
Aug 26: 261 clicks, 19,571 impressions, position 10.9.
Average position
Lower is better, so this axis is inverted. Position moved from 15.1 in May to 10.9 in August while impressions grew more than fivefold.
Aug 26: position 10.9, 261 clicks and 19,571 impressions.
Search footprint
From 233 keywords to 1,582
Clicks are the outcome. The search footprint widened much faster than they did. This compares May 2026 with August 2026, measured in Search Console.
Keywords ranking
2331,582
May 2026, the first full month in the window, compared with August 2026, the last.
On page one
98→1,153
In the top 3
22→738
Clicks per month
208→261
A separate unit from the keyword bars: all Search Console clicks recorded in May and in August 2026.
The three keyword measures share one scale, with 1,582 as the widest measure. Clicks are shown separately. Windows: 1 to 31 May and 1 to 31 August 2026, the last month in Ahrefs’ Search Console sync. Page one and top 3 use each keyword’s average position for the month. Many of the added top-3 keywords are long, specific questions seen once or twice in the month. Both months fall well after Google’s mid-September 2025 reporting change. Search Console data via Ahrefs.
The website
See the site behind the numbers
Every result in this case study was measured on guernseymedispa.com. This is its homepage on desktop and on a phone.
The work
Inventory first. Then a keyword plan.
Taken from our project records. They record the research, the plan and its rules rather than a dated task log, so this is what they support and no more.
April 2026
Site inventory and keyword research
- Every URL on the site catalogued first: 38 in all, from treatment hubs to blog posts and shop pages
- The clinic’s real treatments checked on the live site, so every keyword maps to a service it offers
- 76 long-tail keywords across 11 treatment categories, from face and skin to body contouring, pelvic floor and hair
- Each keyword checked against the existing pages for overlap: 68 low risk, 7 medium and 1 flagged not to publish
- Keyword plan workbook dated 23 April 2026
208 → 322monthly clicks, May to July 2026
Content strategy
Questions people actually ask
- Mostly informational questions: 32 early-research topics, 41 comparison and decision topics and 3 consultation topics
- Device comparisons given priority, such as Sofwave against Ultherapy and plasma pen against Botox
- Priority audiences: postpartum women, women in perimenopause and menopause, and men as a growing segment
- A consultation-first, realistic-expectations tone, with medically careful handling of sensitive topics
- Internal-linking notes built into the plan, with broad topics pointing to several treatment pages
233 → 1,582keywords ranking, May against August 2026
The full record
Month by month
Every month in the window, with its real numbers. Average position improved from 15.1 in May to 10.9 in August as the site began to appear for far more searches.
| Month | Clicks | Impressions | Avg position |
|---|---|---|---|
| Apr 26 Keyword plan 23 Apr 9 days | 62 | 1,046 | 13.5 |
| May 26 | 208 | 3,707 | 15.1 |
| Jun 26 | 271 | 6,147 | 12.6 |
| Jul 26 | 322 | 12,637 | 10.7 |
| Aug 26 | 261 | 19,571 | 10.9 |
Window: 22 April to 31 August 2026. The Search Console export has no rows for the site between 5 October 2025 and 21 April 2026, so the record starts on 22 April 2026, when data resumes. Every row postdates Google’s mid-September 2025 reporting change, so positions compare like with like. The year-on-year figures elsewhere on this page compare June to August 2026 with June to August 2025. Those 2025 months predate the change, which lowered reported impressions, so the impressions comparison understates the gain, and positions are not compared across it.
What it added up to
From 22 top-3 keywords to 738, in four months
A much wider footprint
The site appeared for 1,582 keywords in August 2026, compared with 233 in May. 1,153 of them sat on page one, up from 98.
More clicks, from more searches
Monthly clicks went from 208 in May to 322 in July, and impressions from 3,707 to 19,571 by August. Across the window, 22 April to 31 August 2026, the site earned 1,124 clicks.
Ahead of last summer
June to August 2026 brought 854 clicks against 760 a year earlier, up 12%, with impressions almost three times higher. It coincided with posts on plan topics taking the lead for searches: 1 in May 2026, 14 in August. The timing is the signal here, not a claim of causation.
Measured the whole way
Every figure here comes from Search Console, with every month in the window shown in full. No modelling, no projections.
